Greece International Business Case Study - 1200 Words

Greece’s International Business Greece achieved independence from the Ottoman Empire in 1830. all through the second half of the 10th century and the first half of the 20th century, it step by step delivered neighboring islands and territories, most with Greek-talking populations. In world struggle II, Greece become first invaded by Italy (1940) and in the end occupied with the aid of Germany (1941) combating continued in a long civil warfare between supporters of the king and different anti-communist and communist rebels. Following the latters defeat in 1949, Greece joined NATO in 1952. In 1967, a group of army officials seized strength, organizing an Army’ dictatorship that suspended many political liberties and forced the king to†¦show more content†¦apart from these, there are 13 areas and 325 municipalities. Athens is the capital city and Thessaloniki is the second one largest city. According to Businessculture.com, Greece has a Mediterranean climate with hot dry summers and cool mild winters. There may be blizzard in a few components of Greece throughout the iciness months however that is usually confined to the mountainous regions of the mainland. Greece is in the Eastern European Time Zone and adheres to EET (UTC +2) during the winter and EEST (UTC +3) for daylight saving time during the summer months. Greece is a country with a big potential. Greece does have multiple natural resource that could help them develop their country. Greece does have lignite, petroleum, iron ore, bauxite, lead, zinc, nickel, magnesite, marble, salt, hydropower potential. In all Greece’s land used, 63% is agricultural land in which 19.7% is arable land, 8.9% is permanent crops and 34.8% is permanent pasture. However, 30.5% of Greece’s land is forest. Greece has a population of 10,768,477 people, with -0.06% population rate. Greece’s population rate is negative which means it doesn’t grow. The mother mean age at first birth is at 30 years. One-third of the population lives in and around metropolitan Athens; the remainder of the country has moderate population density mixed with sizeable urban clusters. Greece population is highly educated as according to CIA, 97.7% of the population is literate, which 98.5%Show MoreRelatedGreek Economic Crisis Essay813 Words   |  4 Pageseconomic crisis in Greece showed various concerns within the market that drew my attention away. Greece suffered a great loss since the market in wall street imploded in 2008 and is still suffering. The information I gathered from Greece may compel you to turn your cheek and walk away. Culture Diversity Greeces distinct culture have helped thrive many innovations, moreover, Greece does not suffer from any cultural impediments but one, anti-capitalism. Much different from Greece, a capitalist marketRead MoreThe Balance Of Payment ( Bop ) Essay1621 Words   |  7 PagesBalance of Payment† (BOP) is a statement used by a country to summarize an economy’s transactions with the rest of the world by both private and public sectors for a specified time period, usually every quarter or year. It is known as â€Å"Balance of International Payment†, it involves all transactions between a country’s residents and its non-residents involving goods, services and income, financial claims on and liabilities to the rest of the word. If a country has received money, this is known as a â€Å"credit†Read MoreFederal Reserve Bank Of New York Essay1620 Words   |  7 PagesBalance of Payment† (BOP) is a statement used by a country to summarize an economy’s t ransactions with the rest of the world by both private and public sectors for a specified time period, usually every quarter or year. It is known as â€Å"Balance of International Payment†, it involves all transactions between a country’s residents and its non-residents involving goods, services and income, financial claims on and liabilities to the rest of the word. If a country has received money, this is known as a â€Å"credit†Read MoreGreek Crisis Case Study1376 Words   |  6 Pages The Greek Crisis Case Study Kevette Woolfalk Georgia College and State University WMBA6030 Global Business Dr. Doreen Sams â€Æ' Table of Contents Introduction 2 Is Greece Responsible for the Crisis? 3 Alternative Solutions to the Greek Crisis 4 Conclusion 5 References 6 â€Æ' Greek Crisis Introduction At one point in time Europe operated as a zone of trade barriers which made doing trade beyond the border basically impossible. However, this all changed when World War II absolutely overcame EuropeRead MoreThe Crisis Of Greece And Destabilize The Union1369 Words   |  6 Pageslose, but there are other important areas that may make this solution more appealing and beneficial. This solution would prevent Greece from completely defaulting on their debts, which would be a far more disastrous outcome for its creditor nations. It would also prevent Greece from leaving the EU, which would have very likely create a disastrous financial crisis in Greece and destabilize the union itself since there are no provisions even in place for nations to leave the Union (â€Å"What,† 2015). ItRead MoreA Period Of General Economic Decline1197 Words   |  5 Pagesas it was called, varied from country to country it is concluded that it was the worst economic recession since WW2. (Davis, 2009). Greece’s case was somewhat peculiar. While the crisis in Europe progressed from banking system crises to sovereign debt crisis, in Greece it happened the other way. In 2010 the Greek government revealed that the deficit of Greece in 2009 had made the public debt no longer viable. The country tried to regain the trustworthiness of the global markets by reducing its expendituresRead MoreEurozone1735 Words   |  7 Pagescrisis in particular is the Sovereign Debt Crisis. Essentially, as the members of the Eurozone participated in the global economy, their GDP was surpassed by their debt-with Greece being notorious for such careless economic undertakings-making them unable to pay off their excessive debts. As this grew on, countries, such as Greece, were bailed out by other Eurozone members (usually Germany), and then were forced to take hold of a massive debt to repay. Interest rates skyrocketed, and the Eurozone remainsRead MoreAlthough the Euro Zone Has a Unified Monetary Poli cy, It Does Not Have a Unified Fiscal Policy, Is Such a Situation Sustainable? Address This Issue Using Greece and Ireland as Case Studies.1042 Words   |  5 Pagessituation sustainable? Address this issue using Greece and Ireland as case studies. From late 2009, fears of a sovereign debt crisis developed among investors concerning some European states, intensifying in early 2010. This included eurozone members Greece, Ireland, Italy, Spain and Portugal, and also some non-eurozone European Union (EU) countries. Iceland, the country which experienced the largest financial crisis in 2008 when its entire international banking system collapsed, has emerged less affectedRead MoreCase Study - JKL International plc. International Human Resource Management5024 Words   |  21 PagesCase Study - JKL International plc. International Human Resource Management CONTENTS 4Case Study- JKL International plc. International Human Resource Management ï ¿ ½ 4Introduction ï ¿ ½ 4Organisational Context (Case Study) ï ¿ ½ 5Part One: Expatriates Management and Cross culture management in Multinational Corporations ï ¿ ½ 5Introduction ï ¿ ½ 5Expatriates and Organisation Problems and Proposals for Changes ï ¿ ½ 5Expatriates ï ¿ ½ Organisation 7 Conclusion 8 Part Two: 9Appraise The Decentralised Managerial SystemsRead MoreEconomic Conditions in the US1005 Words   |  4 PagesSlide 1: Introduction Welcome. The point of this presentation is to outline the case for expansion, specifically to becoming a national presence. We have a strong company, but the world is changing and we have to change with it. This is a risky proposition, yes, but if we equip ourselves with knowledge we will be better equipped to make the right decisions going forward. The presentation will focus on the economic conditions in the US, and then conditions in a number of foreign markets that we should

Analysis of Edgar A. Poe Through the Tell-Tale Heart Essay...

Trey Rutherford Mrs. Keri Mathis ENGL 1102 13 February 2013 Discovering the Darkness: A Psychological Analysis of Edgar Allan Poe In every culture, in every nation around the world, there are those names which echo in the minds of the people. These names are bred into every individual from childhood as masters of their crafts, whether such a craft is in the arts, athletics, or academics. One such name in American history that must be agreed upon as one of the masters and shapers of American literature is a Mr. Edgar Allan Poe. This man brought to the American literary style a darkness that can be described as a reflection to Poe’s own life and mental state over the course of his lifetime. One such work, Poe’s â€Å"The Tell-Tale Heart,†Ã¢â‚¬ ¦show more content†¦The only thing that was wrong with him, and even the term â€Å"wrong† would be debated by the character, was his heightened sense of hearing, stating that the â€Å"disease had sharpened [his] senses – not destroyed – not dulled them† (Poe 52). By commenting on and accepting the presence of a  "disease,† the narrator leads the reader to believe the man thinks himself completely sane. Poe’s life, including events of dropping out of school, enlisting in the army under a false name, and his deterioration as he pursued a living based solely on his writing, must have included justifying himself to the public, just as his narrator is doing to the reader, the jury, his inner thoughts, etc. On this note, the narrator never truly admits to whom he is addressing. One can assume that he speaks to the reader directly, or rather, he is thinking to himself, as his thoughts are clearly rapid and muddled, such as when he says, â€Å"True! – nervous – very, very dreadfully nervous I had been and am† (Poe 52). Yet he appears to be telling his own story, feeling the need to use the second person (â€Å"you†) to address his audience directly, insinuating that this is possibly a story being told aloud. Or perhaps he speaks to himself, as if the entire story is an instance merely in his head, and he is simply justifying to himself that he is not an insane man like he has been told by society. This vagueShow MoreRelatedWhy Should We Care?1748 Words   |  7 PagesWhy Should We Care?: Edgar Allan Poe â€Å"Few creatures of the night have captured [reader’s] imagination[s] like [Edgar Allan Poe]† (â€Å"Vampires†). Poe has fascinated the literary world since he first became known for writing in 1829, when he was just twenty years old (Chronology†). While he is widely known for exploring the macabre, his work is controversial because of its psychologically disturbing nature. Edgar Allan Poe is worth examining as an author because his many contributions to the literaryRead MoreEssay on Insanity: The Tell-Tale Heart by Edgar Allan Poe1165 Words   |  5 Pages â€Å"The Tell-Tale Heart† by Edgar Allan Poe is a first-person narrative short story that showcases an enigmatic and veiled narrator. The storyteller makes us believe that he is in full control of his mind yet he is experiencing a disease that causes him over sensitivity of the senses. As we go through the story, we can find his fascination in proving his sanity. The narrator lives with an old man, who has a clouded, pale blue, vulture-like eye that makes him so helpless that he kills the old man. HeRead MoreThe Tell Tale Heart By Edgar Allan Poe1030 Words   |  5 PagesA Guilty- Mad Heart â€Å"Burduck then goes on to ponder how Poe used cultural anxieties and psychological panic to advantage.† (Grim Phantasms, G.A. Cevasco). In The Tell-Tale Heart by Edgar Allan Poe, a nameless man narrates the story of how he murdered an elderly man because of his eyes. In his short story The Tell-Tale Heart, Poe shows the themes of guilt and the descent into madness through the narrator, in this gothic horror story. Edgar Allan Poe wrote many gothic tales throughout his lifeRead MoreAnalysis of Poes Successes and Failures in Poetry and Fiction1745 Words   |  7 PagesAn Analysis of Poes Successes and Failures in Poetry and Fiction Edgar Allan Poes career may have been a failure considering what he set out to do, but he did achieve some success and notoriety in his own lifetime. His most successful poem was, of course, The Raven, a piece he composed to satisfy popular taste. But some of his short fiction was popular as well. As an editor and publisher, however, Poe did not quite achieve the greatness he sought. His legacy grew only after his death, thanksRead MoreEssay about â€Å"The Tell-Tale Heart† 1448 Words   |  6 Pagesâ€Å"The Tell-Tale Heart† by Edgar Allan Poe is a first-person narrative short story that features a disguised-cum-mysterious narrator. The narrator does not reveal any interest while proving his innocence regarding the murder of the old man. Moreover, he makes us believe that he is in full control of his mind but yet suffering from a disease that causes him over acuteness of the senses. As we go through the story, we can find his obsession in proving his sanity. The narra tor lives with an old man, whoRead MorePoes Heart Essay1456 Words   |  6 PagesEdgar Allan Poe is one of the most recognized prose poets, short story authors, and literary composers of all time. His works contain trending themes such as love, time, death and the concept of â€Å"oneness.† Poe often expressed these themes according to events that he had experienced, and some of his themes intertwined with others. Take for instance, his love for beauty and perfection played a major role in his concept of oneness, or state of absolute fulfillment. However in his short story, The Tell-TaleRead MoreComparitve Analysis of the Raven Tell Tale Heart by Edgar Allan Poe1257 Words   |  6 PagesComparative Analysis of the Tell Tale Heart and the Raven Edgar Allen Poe was the author of several daunting works of literature. Two examples of Edgar Allen Poes literature are The Tell Tale Heart and The Raven. If we compare these two works, one a short story and the other a poem, we will see that Poe shows great mastery of symbolism, as well as other forms of literary technique. In these two stories, many people would say that Poe uses the tales to reflect the way he perceivesRead MoreThe Final Days of Edgar Allan Poe by Roger Francis 1732 Words   |  7 PagesEdgar Allan Poe is regarded as one of the most influential American writers of the nineteenth-century. Poe’s short stories posses the recurring themes of death, murder and his narrators often show signs of mental instability, like the old man in â€Å"The Tell-Tale Heart† and Montressor in â€Å"The Cask of Amontillado†. Since tragedy was prominent throughout Poe’s life, his work reflects the darkness ingrained by continuously being faced with adversity. Poe’s mental stability also comes into question whenRead MoreEdgar Allan Poe s The Tell Tale Heart And The Fall Of The House Of Usher Essay2099 Words   |  9 PagesEdgar Allan Poe’s works contain many Gothic elements like fear, gloom, death, the supernatural, and horror, as well as several romantic characteristics, such as high emotions, nature and a focus on individuality. Through the use of these elements, Poe is able effectively enhance a reader’s emotions and produce sensations of mystery. The short stories â€Å"The Tell-Tale Heart† and â€Å"The Fall of the House of Usher† by Edgar Allan Poe contain many of these elements, and in this paper I will analyze why theseRead MoreAuthor of Mysteries to Horror, Edgar Allan Poe Wrote Tell Tale Heart and The Black Cat in One Year710 Words   |  3 PagesEdgar Allan Poe is a famously credited author known for his short stories in areas from mystery to horror. He lived during the 180 0s. In the year 1843, Poe wrote two stories, â€Å"The Tell-Tale Heart† in January and â€Å"The Black Cat† in August. The first story is about a man who tries to convince the reader of his sanity by describing the murder he committed of an old man. The second story is about a man who accounts on his transformation into a murder. Some believe that the two stories were based off

Tim hortons free essay sample

Mr. Jake Zablocki, Miss Harjinder Sandhu , Mr Roysten Fernandes and Miss Maria Klepikova will together comprise the board of directors and will be involved in day to day activity . Board Of directors * ( we can exclude this )* Mr. Jake Zablocki as the Chairman Miss Harjinder Sandhu as the Chief Operating officer Mr Roysten Fernandes as the President Miss Maria Klepikova as the Vice-president The key advisors are: Miss Harjinder Sandhu Legal Consultant Miss Sandhu is an in house legal advisor and voluntarily offers her services as part of the management team. Mr Jake Zablocki  ± Account Manager Mr Zablocki will assume all the accounting responsibilities and will manage the business joint account separately Royal Bank of Canada. Infrastructure Who are key outside advisors, such as accountants, lawyers, or co nsultants, and what is their compensation package? Enter text here. A review of the company’s history and timeline lead us to a greater understanding of how the company really works, and how committed they are to improving their image in the consumers eye. We also conducted a SWOT analysis to determine the strengths and weaknesses of Tim Hortons and their major competitors: Dunkin’ Donuts and Starbucks. To deal with the challenges brought about by these competing firms Tim Horton’s will have to make the necessary changes that will ultimately make them a strong competitor in the United States. These changes include adding new items to the menu that will appeal to the American customer; they can also have an endorsement deal with American sports players to gain a bigger target market. Another thing Tim Hortons can do to gain more. American customers is to continue their joint venture with the American company Wendy’s into the United States because it has proven to be successful in Canada. Lastly Tim Hortons can use a product and promotion strategy to determine which products they currently have or which ones they have that need to be modified or invented to create a menu that will appeal to the American consumer. Our team concludes the report with a brief analysis of the problems and the recommended solutions to further improve the company’s place in the American industry. Introduction Company Goals Tim Hortons guiding mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. Their vision is to be the quality leader in everything they do (Tim Hortons: About Us). Tim Hortons plans to make a bigger push into the American market in 2008. For 2008 Tim Hortons expects operating income to grow 10%, which repeats the 2007 target (Reuters). Tim Hortons wants to create more awareness for their company in the United States and compete more aggressively with their competitors. Team Goals As a team, we are concerned with gathering general company information including future goals for Tim Hortons, and current operating strategies so we can understand how the company operates and how they serve their customers. In the beginning we planned to survey people to find out their thoughts on different aspects of Tim Hortons but we realized that this would not let us return the results we wanted because we were not able to survey the American consumers. Therefore we had to rely on 4 secondary resources to guide our report. Using the information we have collected from the company and our proposed conclusion, we can determine a recommendation for the company that describes how Tim Hortons can improve or maintain their effectiveness into the United States. Methodology Analysis of Steps Our team’s research methodology was almost primarily based on the company Web Site. Finding old articles and using the company website provided us with a lot useful information. Our steps in finalizing an informational report included a number of team meetings, emails, and organizational divisions of work. 2. COMPANY ANALYSIS Our group has chosen Tim Hortons as our company to produce a marketing plan to expand operations into the United States. Tim Hortons is a coffee and donut chain that was founded in 1964 in Hamilton, Ontario (Tim Hortons: About Us). The founder Tim Horton was a Hockey player for the Toronto Maple Leafs. To prepare for his retirement from hockey he decided to open a coffee and donut business to support him. Only offering two basic types of donuts and coffee it has expanded its menu to include a vast assortment of beverages, donuts, sandwiches, bagels, soups and much more. Tim Horton’s even has their own brand name coffee that is available for consumers to take home. Tim Horton’s has surpassed MacDonald’s as Canada’s largest food service operator with nearly twice as many Canadian outlets as McDonalds (Harris). â€Å"Today there are more than 2,750 stores across Canada, and over 350 locations in the United States with over 95% of the stores in Canada owned by franchisees† (Tim Hortons: 5 About Us). Tim Hortons’ mission statement is â€Å"Our guiding mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. Our vision is to be the quality leader in everything we do† (Tim Hortons: FAQ). Four P-Analysis Product – From only offering two products back in 1964 to offering over 100 items on their menu and in stores today Tim Hortons products have become well received by Canadians and Americans by offering a vast assortment of products (Tim Hortons: In Our Store). Their products have come a long way not only offering a big menu but Tim Hortons’ even sells their products in Canadian and American retail stores. Tim Hortons continues to look at new possibilities for their menu as Canadian and Americans tastes change. Tim Hortons also offers some healthy choices on their menu such as sandwiches and subs to appeal to the health wise consumer. Pricing – Tim Hortons keeps their prices inline with the current competition and takes into account the geographical area they are in. They try to remain competitive by providing good quality at a fair price. Place – From opening their first location back in 1964 Tim Hortons has rapidly expanded to having more than 2,750 stores across Canada, and over 350 locations in the United States. (Tim Hortons: About Us). Today there is even a location in Kandahar, Afghanistan to provide the troops with the coffee they know and love. Tim Hortons also 6 has several stores in Ireland’s Tesco supermarkets (Breen). Tim Hortons not only has their regular locations with drive through but also has many satellite locations in shopping malls, highway outlets, universities and hospitals (Tim Hortons: About Us). Most of the locations are concentrated in Ontario and British Columbia see Appendix A for a map of all Tim Hortons stores across North America. Promotion – Tim Hortons mainly promotes themselves through the media. Tim Hortons advertises on television, radio, magazines and outdoor methods including; billboards and transit shelters. Tim Hortons may also utilize newspaper advertising. (Tim Hortons: FAQ). Tim Hortons also promotes their products and chain through a large marketing campaign called â€Å"Roll up the Rim to Win† this is where customers can win various prizes by looking under the rim of coffee cups. Tim Hortons often runs this campaign from early February to May every year in the height of the NHL’s playoff season so that their ads can reach the most people possible. Tim Hortons also promotes themselves through local communities by funding timbits hockey and sponsoring various other teams. 3. SITUATION ANALYSIS SWOT Analysis Strengths Tim Hortons’ has many strengths; in Canada one is their brand name in Canada. Tim Horton’s is synonymous with Dunkin’ Donuts in the United States in popularity and customer loyalty. For someone walking down the street it is not uncommon in Canada that a stranger may pull to the side of the road in their vehicle asking where the nearest Tim Hortons is. However the name Tim Hortons have very little impact as a brand to 7 consumers. So Tim Hortons will depend on product quality as a strength in the US. Their biggest strength in the United States is their actual product and services their offer. Tim Hortons formulates their own coffee and is able to sell it to their customers. Having a good quality product will satisfy more customers, which will also sway customers to come back for more. Another strength that Tim Hortons has is its corporate responsibility through their charity organization â€Å"Tim Hortons’ Foundation†. This foundation is able to contribute money, volunteers, camps, and such to children who are unable to experience the many pleasures of life as compared to an average child. The Tim Hortons Foundation also seeks to help disabled children and children under foster care. Weaknesses The biggest weakness for Tim Hortons expanding to the United States is that they have not created awareness of the American market. There are currently 350 stores south of the border and that number has such declined or slowed down expansion. Another problem is that Americans prefer black coffee, and most customers are satisfied with Dunkin’ Donuts coffee. This has caused problems for Tim Hortons as it has been unsuccessful with marketing to get customers to switch over. Dunkin’ Donuts offers a wide variety of donuts and coffee that Americans are very pleased with. Tim Hortons offers more types of coffee and a wider variety of food choices and yet Tim Hortons is unable to reach American customers enough to bring them to try a coffee or donut. Opportunities Tim Hortons has filled Canada with its stores and really can not expand much except into newer communities as cities and towns grow. With Tim Hortons entering the 8 US market, it has a strong competition against the ever popular Dunkin’ Donuts. If Tim Hortons can come up with a better marketing strategy that will focus on what the customers like from Dunkin’ Donuts that Tim Hortons also offers only better, then maybe Tim Hortons will have a fighting chance at expanding across the United States and maybe overtaking Dunkin’ Donuts. Threats Current threats for Tim Hortons include competition. For instance Dunkin’ Donuts and sandwich shops like Subway or Mr. Sub. Dunkin Donuts’ is a threat because of their strong brand image that they have in the United States. Many customers are aware of what products and services they offer. The issue with sandwich shops being a threat is only against Tim Hortons’ sandwiches that they offer. The problem is that Tim Hortons’ sandwiches are $5-$6 for a portion half the size of a subway sub that costs $6$9. So the threat here is that customers may see that Tim Hortons’ sandwiches are expensive and it is cheaper for them to go to one of these big chain sandwich retailers. The hope is that Tim Hortons will realize this and lower the price to keep these customers, as well as to not be overtaken in its fight to offer more. If Tim Hortons was to be overtaken then they would not be able to offer these sandwiches and therefore would be one less type of item to offer to its value customers. Internal Environment Analysis As stated in the SWOT analysis, Tim Hortons’ strengths in America are its products mainly coffee, and its foundation. Tim Hortons’ weaknesses are its stagnated ability to expand in the United States market. The close competitors only offer or specialize in some of the areas that Tim Horton’s does. For instance, Starbucks, a 9 premium coffee retailer compete against Tim Horton’s specialty coffees like the iced cappuccino but the competition with Starbucks ends there. With Tim Hortons having a major issue with overcoming the competition against Dunkin’ Donuts, it will take the right marketing strategy to overcome this feat. Tim Hortons needs to focus on what really attracts customers to Dunkin’ Donuts and what they want. Then they need to focus their marketing strategy on those needs with comparison to Dunkin’ Donuts. If Tim Hortons can attract customers from Dunkin’ Donuts as well as other customers, there  will be much more room for expansion in the United States market. External Environment Analysis Tim Hortons has its opportunity knocking at the door inside the United States and as stated above, a new marketing strategy is needed to target customer wants and differences in wants compared to Canadian customers. Maybe even a few menu changes or change the focus of products in advertising to products that appeal to Americans. When expanding into the states Tim Hortons has developed competitors that they will have to compete against. These competitors will have advantages over Tim Hortons. Some advantages are experience with the target market and awareness of their brand. Other external factors that Tim Hortons has to recognize are that the American market will be different than the Canadian market. A few differences that will affect the company would be political and regulatory issues, America has different business rules and regulations companies have to oblige to. Marketing law also differ between the countries. Economic issues also need to be taken into consideration; the currency is different between the two companies. 10 4. CUSTOMERS ANALYSIS Tim Hortons has many customers throughout Canada and the United States that come to the local neighborhood coffee shop. Tim Hortons is a cultural fix for Canadians as it is intergraded into Canadian society (Fischer). Tim Hortons’ customers range from people of all races, genders and ages as they all come together under their roof to enjoy Tim Hortons goods. Tim Hortons target market is the working class and more towards the blue collar workers. Their main focus is on the morning rush as Canadians often need their morning fix of coffee. Their focus in recent years has also shifted to the lunch hour as they are offering more lunch menu choices. Their target market also includes business or social functions as they offer catering to local businesses and customers. Overall Tim Hortons’ market is vast as their market is unlimited throughout Canada and the United States. Tim Hortons already has a 70% market share of the Canadian coffee and doughnut industry (Crane 397). Tim Hortons’ possible market share can even grow as they invade their competitor’s territory as they continue to open more locations in the United States. 5. COMPETITIVE ANALYSIS AND CLIMATE Entering into a developed market can be tough for any company, but when it comes to Tim Hortons in the United States, there are many obstacles to overcome. There are three large coffee shops in the United States. They are Krispy Kreme, Starbucks and Dunkin Donuts. Starbucks is thought of as a more upscale coffee shop, with the large selection of specialty coffees. Krispy Kreme is on the opposite end of the scale of coffee shops because they are having difficulties competing against the others in the market. They decided to expand into the Canadian market with the opening of 18 stores (CBC). After only four years, Krispy Kreme closed 12 of their 18 stores due to the hard times, while filing for bankruptcy protection and trying to salvage their last six stores (CBC). Tim Horton’s main competitor south of the border is Dunkin’ Donuts. Dunkin’ Donuts is a successful franchise in the United States, just as much as Tim Hortons is here in Canada. Dunkin Donuts is seen as their main competitor in the United States, because they are both targeted to the â€Å"blue-collar† class (Boyle). Both companies main focus is also coffee and donuts (Boyle). Tim Hortons offers a large variety of soups and sandwiches, whereas Dunkin Donuts have only recently introduced three types of sandwiches (Boyle). Dunkin Donuts’ weak spot in their business model is that 2/3 of their sales are acquired before lunchtime (Boyle). Tim Hortons has taken advantage of that weakness so far, generating 16% of their sales from their soup and sandwich menu in their American stores (Boyle). Their lunch menu is a major benefit to them because the more options that are offered to customers, the greater chance that the company will attract more people into the stores and make more money. Another difference between the two companies is that Tim Hortons has a dine-in atmosphere; they encourage the customers to stay and eat (Boyle). Tim Hortons can use this as an advantage to those customers who are looking for places to stay and eat rather than the â€Å"grab-and-go† atmosphere that Dunkin Donuts offers (Boyle). To some people, the ones that are always in a rush to get to their destination this is acceptable, but for others the feeling of the store generally is what will bring them back, aside from the products that are being served. Dunkin Donuts is very aware of how successful Tim Hortons is in Canada, because Dunkin Donuts have tried to expand to Canada and have struggled because Tim Hortons is such a strong competitor (Boyle). 12 Since New England is considered Dunkin Donuts â€Å"territory† Tim Hortons has introduced some stores in that area to increase competition (Whitman). Although Dunkin Donuts has around 2,100 stores in that region Tim Hortons only has 42 stores, customers in that area have 2 Dunkin’ Donuts that are closer to their houses than one Tim Horton’s (Whitman). Krispy Kreme has already attempted to enter this market but failed and it looks as if Tim Hortons is on the same path, as they have recorded an annual $4. 8 million loss in that area. In Tim Hortons’ other areas including Ohio, New York, Maine and other states bordering Canada they have all been very successful (Whitman). For Tim Hortons their biggest obstacle against their competitor Dunkin Donut is brand recognition (Whitman). Tim Hortons also has indirect competitors to keep in mind. Some consumers rather have coffee at home in the morning, rather than going out and buying one. Their indirect competitors would include Maxwell House, Folgers etc. These brands can be found in grocery stores. In Canada, the usual location for a Tim Hortons store is a stand alone building with a drive thru. In order to expand further into the American market and gain brand recognition, they are trying something new by putting 15 kiosks in Shell gas stations (Whitman). Available at these locations are the standard pots of coffee, as well as cappuccinos, lattes with fresh doughnuts and baked goods (Whitman). According to the chief executive of the company that owns the gas stations; coffee sales have doubled within the last year when Tim Hortons’ products have been available (Whitman). This is definitely a start for the long uphill battle that Tim Hortons faces when trying to compete with the American chains. Simple ideas, like selling coffee at local gas stations, are a 13 great way to get noticed and introduce people to your brand without spending a lot of money constructing stand alone buildings. 6. ANALYSIS OF THE PROBLEM FACED BY THE ORGANIZATION Tim Hortons has been very successful in regards to its marketing strategy in North America. Using advertisements on TV, radios, billboards, and bus shelters, Tim Hortons has opened more than 2,750 stores across Canada, and over 350 locations in the United States (Tim Hortons: About Us). However, the company is experiencing some problems expanding further south; they do not have customers that are aware of their brand. Tim Hortons is an international firm because it markets its products in the United States the same way it does in Canada; the company is applying the product extension strategy, where they sell practically the same product in the United States as they do in Canada. However, this only works best when the consumer target market for the product is alike across countries and cultures. This is not the case with Tim Hortons, and as a result, the company might not be able to attract enough customers to its current stores in the United States to enable them to open more stores. For instance, American citizens prefer to have their coffee black instead of the famous â€Å"double, double† preferred by Canadians. Tim Hortons is competing with various national, regional, and local companies in Canada and the United States, major ones being Dunkin Donuts and Starbucks. The company believes that since the marketing strategies they use in Canada attract millions of customers, they are positive that the same marketing strategies will produce the same results in the United States. They are, however, forgetting that Americans prefer their own coffee and donut franchises. Dunkin’ Donuts, the most popular coffee and donut 14 shop in the United States, is the major competitor of Tim Hortons, and the company has to gain the trust of the American public in order to become as popular and successful as Dunkin’ Donuts. Dunkin’ Donuts is an established business in the United States with franchises in every single state. As Tim Hortons is starting up they only have 350 stores, so it is harder for them to create awareness when it is hard to find a store in the United States. There may be some government regulations preventing Tim Hortons from using the same advertising techniques in some states as it does in Canada, forcing the company to change its marketing strategies to achieve customer preference. Expanding globally might cause problems for Tim Hortons because they may have to change the products that they sell because consumer’s preferences are different. This is a problem for them because the products they offer now are what make them so popular and they do not want to change that too much. 7. MARKETING STRATEGY ANALYSIS The business world is becoming increasingly innovative and consequently, organizations are becoming more and more multifaceted. The pricing strategy is a vital aspect to the success of any organization and for that reason it requires a great deal of attention. Any organization’s goals is to earn profit; upon glancing at the profit equation, it becomes evident that price plays a big role in the performance of an organization. Currently, Tim Hortons is the prominent retailer of coffee and donuts in Canada and hold’s over 70% of the Canadian market share (Crane 397). Due to it’s dominance in Canada it is less sensitive to a price change by its competitors despite the ongoing success and growth north of the border. The increased level of competition which has 15 more so the characteristics of a pure competition market, Tim Hortons price strategy must change strategically in response to a major competitors price change. Tim Hortons aim should be on setting a price which would enable competition, primarily with Dunkin’ Donuts. Price is a representative of value and therefore they should strive to appropriately set prices which will appeal to the American consumer while maintaining a positive image of quality. The biggest obstacles when entering a new market is to make your brand known and a good way to get people to become familiar with Tim Hortons is by offering discounts as an efficient way of easing people into the Tim Horton’s familiarity. Perhaps the biggest marketing problem Tim Hortons faces in their United States debut is to dispel the customer loyalty which is already present in other big brand coffee and donut stores. A big part of its success in Canada can be attributed to the culture influence it has built and how Canadians have become accustomed to the Tim Hortons experience. When entering a new market, especially one as developed as the American restaurant/fast-food industry, researching the present consumer needs and wants is imperative to helping a company gain some of the customers by tending to unsatisfied yearnings. It is important to note that outside of Buffalo and New York, where Tim Horton played hockey, the name Horton is relatively unknown. In addition with the lack of hockey enthusiasts in the United States, the brand value just does not have the sentimental value as it does for the Canadian people. Tim Hortons set to differentiate itself and its image from the present dominating competitors by focusing it’s advertising on the freshness of its products. Also, they noticed that Dunkin’ Donuts was merely a grab-and-go restaurant meanwhile Tim Hortons provides a more meaningful experience  16 whereby people can go sit down and spend time thus creating a home away from home type feel (Tim Hortons: Contact Us). In Canada, Tim Hortons distribution strategy consisted of allocating its stores in particular locations which were deprived of similar services. Meanwhile, in the United States, there is already a strong existing presence of big brand name coffee and donut stores as well as competitors to the wide variety of products sold by Tim Hortons. In an attempt to enter the United States market with a bang, Tim Hortons opened multiple stores including stores in New England, in which Dunkin’ Donuts is known to have a very strong dominance (Tim Hortons: Media1). Alongside the expansion of regular stand alone stores, for convenient access to consumers, they can also be located in shopping malls, highway outlets, universities and hospitals which increase the convenient locations as well as increases in visibility which ultimately leads to more awareness. The offering of 24-hour drive-thru is a welcome addition for consumers on a time schedule and it fits the current business model of Dunkin Donuts. Further more, strategic combo unit locations with Wendy’s, which are already popular in the United States, can further the convenience and further the awareness for the American consumer (Tim Hortons: Contact US). Tim Hortons aims at potential target markets by providing locations near consumers; such as universities or shopping malls for added convenience. Nowadays it seems like everyone is in a rush to get somewhere and for that reason Tim Hortons have implemented a 24-hour drive-thru to accommodate that specific target market as well as made an effort to provide healthier food in an attempt to be on par with the health awareness trend whereby people are distancing themselves from unhealthy junk food and 17 moving more towards more healthy food choices. Market segmentation is important because it allows for better analysis of consumer needs by grouping similar needs and wants under the same segmentation groups to identify the best course of action to accommodate each segmentation group. Tim Hortons is expanding its target market by constantly adding new foods to their menu ranging from the likes of soups to chili as to draw more customers other than just from their coffee and donuts meanwhile their competitors, for example Dunkin Donuts, is essentially only competing for the coffee and donuts market. Tim Hortons servicing of different market segmentations means more business throughout the day meanwhile the customary coffee and donut shops peak during the morning hours and have few customers afterwards. Tim Hortons is known for having brilliant promotions which have become so  prominent in Canada that they have made an impact on the culture. They were able to reach the Canadian people in a sentimental way and therefore created a friendship with their consumers. The â€Å"roll up the rim to win† promotion became an instant success in Canada as it was very well communicated with the help of television advertisements, billboards and radio. The simple phrase â€Å"roll up the rim to win† became a part of the Canadian national identity and it was ultimately brilliant advertising because that is all people were talking about. Now Tim Hortons is releasing the same â€Å"roll up the rim to win† promotion in the United States in an attempt to create the same brand awareness and build relationships with the American consumers (Tim Hortons: Roll Up the Rim). Tim Hortons provides online information regarding their foods and beverages menu as well as other nutritional facts and a nutritional calculator. They also have a store locator which allows the user to locate the nearest Tim Hortons to them and also gives the 18 phone number for added convenience. In addition to company information and promotional deals, announcement and advertisements, their website also provides the user with upcoming news as well as talks about the community of consumers. Their website uses the versatility and efficiency of the internet to gather important data regarding their consumers while also conveying important data to the consumer in a pleasant and straightforward manner. The website is useful for marketing purposes as well as it provides customer service in a fast and convenient manner (Tim Hortons: Contact Us). 8. ALTERNATIVE MARKETING STRATEGIES Introduction of a new product to the product mix: The introduction of a new product is often a good way to penetrate a new market. To create a niche product that appeals to a new group of target customers will enhance Tim Hortons image and open a new field of customers to exploit. The product in question will be Smoothies. This new consumer good will appeal to the health minded customer and will add a cold beverage option to compliment the predominantly hot beverage menu. Specifically Tim Horton’s will use a fresh fruit genre of smoothies. This will ensure the highest quality of smoothies. The fruit should be used in its prime condition and yogurt will also be a menu option to widen variety. Some fruit such as bananas and citrus fruits can also be added among the typical berry fruits as they have virtually no seasonality. Pricing will be particularly beneficial to this product as smoothies are often fairly pricy and considered a classy product with regards to beverages. This will establish a more prestigious image in the customers mind and will open Tim Hortons to a new market of consumers. Benefits of this concept will more likely be in a group atmosphere 19 where customers travel in a group to grab a â€Å"Tim’s†. Not every customer however will be interested in coffee, and a fruit smoothie will be a healthy and enjoyable alternative product choice. Distribution will not be of much concern to this new product. Since Tim Hortons already carries most of the fruit and yogurt in their Yogurt and Berries snacks, the only fruit that will need to be purchased are those with good seasonality. Such fruits will be bananas and citrus fruits and will be included for variety and taste, as well as long product lifetime. Promotion will not be out of the ordinary for the Tim Hortons new product. A typical mix of television, radio, and billboard ads will promote the product the same way Tim Hortons would promote any of their new products. In terms of additional equipment that will need to be purchased, only a blender will be essential to this product. In general the introduction of the fruit smoothie seems like a logical and profitable next step to the Tim Hortons product mix. With most of the supplies already available and in use at Tim Hortons the product will be easy to introduce as well as create a classy cold alternative to the typical coffee shop. It is a niche market that is within grasp and should be considered when entering the USA. Endorsements Endorsements are a nice addition to your marketing mix when trying to infiltrate new markets (Frankowiak). The credibility of a â€Å"third† party is often beneficial and can promote your product in the right situations. This has been a successful social trend used by companies such as Nike and Gatorade. Since Tim Hortons was established by the great hockey player, Tim Horton it is only right to choose a hockey player to endorse the 20 product. Also since Tim Hortons is trying to penetrate the American market, particularly the New York and northern states, an American hockey player should be chosen from one of the near by teams. Although hockey is not such a big sport in the United States, they could make endorsements seasonal. For instance they could have a hockey player for the NHL season and a football player for when the NFL season starts. This will allow them to continue to represent Tim Hortons as Canadian by implying a hockey player, but also promote the American sports. Product Life Cycle A marketing strategy that Tim Hortons can use is the product life cycle. They can use this on their main product the coffee and donut. The product life cycle will allow the company to analyze the stages that a product goes through in the marketing place (Crane 317). There are four stages; introduction, growth, maturity and decline (

Pornography and Women Issues

Difference between pornography, erotica and moral realism Pornography is the verbal or pictorial representation of sexual behavior that degrades and demeans the role as well as status of female. It depicts them as sexual objects to be exploited and manipulated (Longino 2006). Pornography degrades, dehumanizes and causes injury and violation to the rights of women.Advertising We will write a custom essay sample on Pornography and Women Issues specifically for you for only $16.05 $11/page Learn More It constitutes of materials that cause pain, injury both physical and psychological, deceits to other people, providing interference to others rights, exploiting other people, perversion and defamation that are characteristics of decadent behavior (Longino 2006). It places women in a position where their role is reduced to that of fulfilling men desires without taking into concern their own emotions. The portrayal of nude pictures that do not show the lack of s elf respect is not regarded as pornography although individual standards may vary. Such pictures can be called erotic. Erotica and pornography differ on the subject of self-respect and the mutual benefit gained from a sexual encounter or an explicit display of the act. They also differ on the issue of degradation and abuse of rights pertaining to one person in the encounter. Moral realism entails presentation of explicit sexual material but that reaffirm the dignity and respect of an individual. For example, learning materials that show rape cases in order to highlight the concerns of such an act to a victim although degrade and deny the victim her rights are understood in the context of its environment to reaffirm her dignity. Therefore, they cannot be called pornography but are classified as moral realism. Thus, pornography is the open demonstration of sexual behavior that degrades one of the participants in a style that proposes the consent of such activity (Longino 2006). Pornog raphic materials mostly represent women and children on the receiving side. In fact, it supports the degrading behaviors in a way that females are represented as providing pleasure to males ignoring the interests and desires of female participants. Pornographic materials always carry texts or audial contents that signify the abuse of one of the participants. Although the audial and written texts can be used to reaffirm participant dignity, sequential portrayal makes the material pornographic whether there is a consent of the participant or not (Longino 2006). Other pornographic materials show violence actions towards women.Advertising Looking for essay on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, some of the most valued pornographic materials show women bound with ropes to display their gentialia to passersby. Advertisements in pornographic materials show the level of support and endorsement of the degradin g acts in the materials (Longino 2006). Pornography as constituting lies and violence against women Some of the pornographic materials considered to be of high quality exhibit women bound by ropes making their genital or anal areas vulnerable to passersby. Others show rape and physical torture for the purpose of sexual stimulation to male participants. The notion articulated for in movies that women sexual life is to be subordinate to the service of men, pleasures of women lie in pleasing of men and that they ought to be raped, bounded, tortured and murdered for the sake of men pleasure is deceiving. This perception fosters more lies about women sexuality, self-esteem and their human character (Longino 2006). The existence of allegations that justify the immoral treatment of women except from being women fosters lies about them. The continued production of pornographic materials due to their increasing consumption continues to promote the lies about the actions that are meted to fem ale participants. The explicit and public display of sexist materials and the internalization of the actions in the minds of the females foster more lies about them. The entrenchment of pornography in the society endures to reaffirm women’s role in society as mediocre to that of men. The vested attentiveness in men to continue upholding the belief of subordination of women renders women efforts to abolish pornographic materials useless. Pornographic materials that portray women as inferior serve those interests and are therefore deeply rooted in the society (Longino 2006). The nature of pornographic materials through their inherent portrayal of sexuality and their effects on society shields it from overt communal debate. The increase in production and consumption of pornographic materials is correlated to the increasing actual cases of rape and actions of violence against women all over the world. Various researches are being conducted to provide proof of these correlations i n a manner that will lead to the abolition of such materials from the society (Longino 2006). The place occupied by the pornographic materials entity and the continued reception by the communications and performing media shows the level of entrenchment of the ideology in the lives and minds societal members. This conception also portrays the cultural endorsement and support of the messages and actions presented in the materials.Advertising We will write a custom essay sample on Pornography and Women Issues specifically for you for only $16.05 $11/page Learn More The continued social tolerance of these explicit, degrading and deceitful images of women in such huge quantities indicates a general willingness to view women as people lacking essential human privileges and justifies their treatment as displayed in the pornographic materials. The tolerance attitude to vicious shows of women in anguish, rape and repression may cause actual harm in such a manner displayed in the pornographic contents. Society lenience to massive-scale pornographic contents strengthens the application of injurious acts to women. Lack of censorship of such materials supports the male-oriented inferiority mythos about women as subservient human beings. This notion therefore backs to the preservation of an environment lenient on emotional and bodily violence against women (Longino 2006). Reference Longino, E. H. (2006). Pornography, Oppression and Freedom: A closer Look. In Mappes, T., Zembaty, J. Social Ethics: Morality and Social Policy. New York, NY: McGraw-Hill Publishers. This essay on Pornography and Women Issues was written and submitted by user Mikayla Cline to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.